Where your sale price goes
The sale price split into product cost, Amazon fees and your profit.
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UK Seller & Marketplace Fees
UK Amazon FBA Fee Calculator
Estimate your Amazon.co.uk referral fee, FBA fulfilment fee and net profit per unit in pounds before you list. Pick a category for a typical referral rate and factor in VAT on fees. Updated for 2026 UK rates.
Total Amazon fees (inc VAT)
£8.76
Referral fee—
FBA fulfilment fee—
VAT on fees—
Net proceeds from Amazon—
Profit (margin)—
How Amazon UK seller fees work
Selling on Amazon.co.uk costs a referral fee (a percentage of the sale, typically 7%–15% by category) and, if you use Fulfilment by Amazon (FBA), a per-unit fulfilment fee based on the item's size band and weight. Crucially for UK sellers, VAT at 20% is added to Amazon's fees, though VAT-registered businesses can usually reclaim it. Professional sellers pay a flat monthly subscription instead of the per-item fee.
To stay profitable, your price needs to cover the referral percentage, the FBA fee, the VAT on those fees, your product cost and any inbound shipping. This calculator brings it all into one profit-per-unit figure.
The formula
referral fee = sale price × referral rate
VAT on fees = (referral + FBA) × 20%
Amazon fees = referral + FBA + VAT
profit = sale − product cost − Amazon fees − inbound
VAT on fees = (referral + FBA) × 20%
Amazon fees = referral + FBA + VAT
profit = sale − product cost − Amazon fees − inbound
Worked example
A £30 item at 15% has a £4.50 referral fee, plus a £2.80 FBA fee. VAT at 20% on £7.30 is £1.46, so total fees are £8.76. If the product cost £9 and prep £0.80, profit = 30 − 9 − 0.80 − 8.76 = £11.44.
2026 Amazon UK referral rates (typical)
| Category | Referral fee |
|---|---|
| Most categories | 15% |
| Consumer Electronics | 7% |
| Computers | 7% |
| Clothing & Accessories | 15% |
| Home & Kitchen | 15% |
| Books | 15% |
| Jewellery | 20% |
Rates are typical UK figures for planning and vary by price band. Confirm your exact rate in Amazon Seller Central. Fees shown exclude the 20% VAT added on top.
Frequently asked questions
What fees does Amazon charge UK sellers?
A referral fee (about 15% for most categories) plus a per-unit FBA fee, with 20% VAT on the fees.
How is the referral fee calculated?
It's a percentage of the sale price, varying by category, with a common minimum.
Is VAT charged on Amazon UK fees?
Yes, 20%. VAT-registered businesses can usually reclaim it.
What is the FBA fulfilment fee?
A per-unit fee to pick, pack and ship, based on size band and weight.
How do I calculate FBA profit?
Subtract product cost, referral fee, FBA fee and VAT on fees from the sale price.